After an order from Marlene's Pet Shop, customers receive a review invitation fromTrustpilot, an independent third-party review platform. Reviews arrive with a timestamp and an order reference. That's the entire pipeline — no imports from other sites, no purchased reviews, no reviews written by anyone who works here or is related to anyone who works here.
Want extra, third-party verification? You can read the same reviews straight from the source on ourTrustpilot profile.
The badge on every review on this site means the review is matched to a real order in our system. If we can't match a review to an order, we don't publish it — that's why the count is small and grows slowly, and we're fine with that. We'd rather show you 51 reviews we can prove than thousands we can't.
We remove spam, profanity, and personal information (emails, phone numbers, addresses). We do not remove reviews for being negative — thecritical reviews page exists precisely so you can check that claim, and it currently includes a fulfillment complaint we'd obviously rather not have.
The 4.8 on the homepage is the plain average of all 51 ratings (it's 4.84, and we rounddown to one decimal — never up). Nothing is weighted, excluded, or "adjusted." When new verified reviews come in, the number moves — in whichever direction the customers send it.
No review on this site was paid for, and no incentive is ever conditioned on a positive rating. If that ever changes for a future collection campaign, those reviews will be clearly labeled.
Photos on the wall of cats were sent in by customers with their reviews or shared with us directly, with permission. If one of them is your photo and you'd like it updated or removed, contact the store and we'll sort it out quickly.
This site is operated by Fair Reviews LLC for Marlene's Pet Shop, the maker of Kitty Kurlz. It is not an independent review platform and never claims to be — thefull disclosure is here. It's the place where every verified customer review is published, good and bad, in one room.